Services – Nexusware

How We Do It

Brand Marketing

B2B Marketing for Software Development and Service Companies

Innovative Strategies

We use a blend of inbound marketing and direct outreach to generate sales meetings. Our goal is to help software and service companies shorten their sales cycle. We do this by creating a pricing structure and customer journey that starts with enticing entry offerings. These offerings lead to additional services, helping to build a relationship with the customer until they’re ready for larger commitments. This strategy not only makes the sales process smoother but also increases the lifetime value of each customer

Comprehensive Marketing Research: We conduct in-depth market analysis to understand trends and customer needs, helping you make informed business decisions.
Effective Messaging: We craft compelling and resonant messages that effectively communicate your brand's value to your target audience.
Strategic Brand Positioning: We strategically position your brand in the market to differentiate you from competitors and make your brand stand out.
Detailed Persona Creation & Segmentation: We create detailed customer personas and segment your audience for targeted marketing, ensuring your marketing efforts reach the right people.

Frictionless Sales

Without a proper lead generation system, your sales reps may struggle with the quality of leads, leading to less effective prospecting tasks. Our goal is to help your team focus on closing deals by improving the lead generation process.

Comprehensive Marketing Research: We conduct in-depth market analysis to understand trends and customer needs, helping you make informed business decisions.
Effective Messaging: We craft compelling and resonant messages that effectively communicate your brand's value to your target audience.
Strategic Brand Positioning: We strategically position your brand in the market to differentiate you from competitors and make your brand stand out.
Detailed Persona Creation & Segmentation: We create detailed customer personas and segment your audience for targeted marketing, ensuring your marketing efforts reach the right people.

Digital Experience

Web development

IDEA

Your website is your company's primary digital asset; an efficient 24/7 salesperson holding all key business information.
- Analyze your business
- Define core messages/services
- Design
- Integrate with social media
- Web programming.

PLAN

Creating a website is a complex process. It is not enough to design attractive web pages, you have to design web pages that are fast, intuitive, easy to find, communicative, that attract and retain visitors and, above all, that meet your company’s objectives. A good web design service is essential for your digital marketing strategy to work, while a bad web design will ruin your credibility.

Planning

Gathering information about the service, product, or software to create a detailed development plan.

Design

Creating user-friendly designs that bring joy and excitement to your customers.

Development

Using innovative and creative solutions to build a website that meets your business needs.

Launch & Promotion

Launching your website and promoting it to reach your target audience.

Results

Tracking key metrics like user engagement, customer acquisition, and web traffic to measure the success of your website.

Solutions Partner Program

Exclusively for Forward-Thinking Brands

Nexusware is a full-service web design and application development company. We are committed to delivering quality, innovative solutions with timely advice and support. Our use of technology has driven results and helped our clients’ businesses grow in a competitive market. We take pride in our strong work ethic, integrity, and focus on achieving results. Over the years, we’ve created impressive designs and web applications that have enhanced our clients’ online presence and global reach.